The two scales journey mappers can be categorized into based on the maps they create and their approach to journey maps as artifacts.
Who belongs to each of the scales.
How they approach research.
What content their maps contain. Map examples are also inside.
What personas they build for maps.
How they collaborate on maps.
What other artifacts they create.
What happens with finished maps.
What map access modes they prefer.
Customer Journey Mapping Research Report 2020
A comprehensive study on what kind of maps people build based on their background, mapping process, and actions after mapping is finished.
Read the report to learn: